CMK & Associates Real Estate is an Upstate New York real estate company specializing in properties in the Greater Capital Region. CMK & Associates opened its doors in 2008 and has rapidly grown ever since, winning over buyers and sellers alike with their Energy · Innovation · Results approach.
In 2014, CMK & Associates came to CMK Marketing…wait…back it up. Actually, CMK & Associates Real Estate Broker/Owner Christian Klueg founded CMK Marketing to help elevate his real estate business (fun factoid!) and boy oh boy did he pick the right team to do so!
After meeting with the larger team at CMK & Associates and assessing their needs, CMK Marketing developed a comprehensive integrated marketing strategy to better streamline processes, further develop the CMK & Associates brand, and help increase awareness of this great company. Locally, CMK & Associates was killing it at the real estate game, with most leads and area agents being referred by word-of-mouth, but they wanted more in terms of expanding the business. They wanted to grow their business and draw in not only buyers and sellers, but the area’s top agents too. What’s more, with many lake properties being bought as second homes for out-of-state clients, CMK needed to expand its name recognition to Downstate New York, New York City, New Jersey, Connecticut, Massachusetts, Vermont and beyond.
CMK Marketing’s integrated marketing strategy focused on cohesive branding, further utilizing professional-grade images and videography, creative design of van wraps and other eye-catching collateral, content creation, redesign of e-newsletter templates, reaching out to prospective buyers and sellers on social media, paid digital advertising, and a team of specialists dedicated to CMK Real Estate’s marketing efforts. CMK Marketing analyzed their traditional marketing efforts along with their digital marketing efforts, and created a completely customized strategy to take their business to the next level.
Read on to see all of the crazy awesome stats and numbers that show how CMK & Associates changed the game for real estate in Upstate NY and how CMK Marketing helped get them there!